Since the first social media platform was born in 1997 (of course it’s a Gen Zer), we can’t stop scrolling. With over half the global population having at least one social media account, it’s a bit of a big deal.
Our latest, and greatest, flagship social media report is here to give you the freshest insights into social media in 2022.
What’s in this report?
Through our research, representing more than 2.7bn internet users around the world, we’ve analyzed social media use, the top-performing platforms, and the #trending behaviors around the globe.
Bringing answers to your burning questions:
- Which apps are becoming more popular?
- What trends are taking hold in China, and will they move West?
- How are Stories and AR tools evolving?
- Are influencers going out of fashion?
Get the answers you need to keep consumers engaged, get ahead of the curve, and stay on trend with your audience.