People Follow People: The Twelve Characteristics of an Influential Leader

If you want to be a leader, it needs to come from the heart

At a moment when many of us have lost confidence in brands, companies, influencers and leaders, it’s time to ask why—as well as what sort of leaders we should aspire to be ourselves to bring that confidence back. Step forward Sam Cawthorn, an influencer at the top of his game and the founder of Speakers Institute, an international organisation that helps leaders and influencers create powerful, trusted and distinctive voices. Sam knows exactly what it took him to get where he is today, and the secret sauce wasn’t flashy charisma, expensive clothes, and a perfect smile. As he argues in People Follow People, what really wins respect—and can tie hearts and minds to you for a lifetime—comes from inside: our values, character, loyalty, and integrity.  

These days, no one is that impressed by how many “likes” or followers someone has. Instead they want to know what leaders find truly meaningful—and whether they can be trusted to stand by it. Chapter-by-chapter, Sam shows current and aspiring leaders how to respond to this priority shift: why it’s so crucial to build trust, why you need a vision before you can create your business plan; why significance is often longer-lasting than success, and much more. With practical examples and insight—such as overcoming the daily pain from his own disability—he demonstrates that where you need to start is with yourself: if you’re not working hard on you and understanding what you value deep down, you’ll never win the loyalty and respect it takes to have others follow your path.  

  • Win the hearts and minds of consumers, clients and employees  
  • Become a trusted influencer who people relate to and truly respect 
  • Implement your clarified values and mission with significance, integrity, and success 
  • Reexamine your own values and priorities in order to become a leader with longevity  

This inspirational book is invaluable for leaders at any level, and for anyone who wants to win the respect and attention of our colleagues and customers. 

For further information and a copy of book 15 USD please communicate through

Leave a Reply

Your email address will not be published. Required fields are marked *